The company was founded in 2006 and operates in Belgrade in accordance with the latest BMW and MINI standards. Since 2007 it has been the official importer of BMW and MINI vehicles for Serbia and Montenegro, and since 2009 for the BMW Motorrad program. In 2017, the all-electric BMW i segment was officially introduced.
It has authorized service as well as a shop of original spare parts and accessories. The dealer network of this company consists of 6 centers – in Belgrade, Novi Sad, Nis, Mladenovac and Cacak.